Media Studies

Subject Profile Media (Woolf Mini School) 2017/2018

Phase Two Media BTEC (Years 9 and10)

Year 9 Overview

Term one: Introduction to Adobe and the Media key concepts (conventions, audience, institution and representation).  An introduction to Adobe Photoshop and Illustrator.

Term two: A 500 word study and analysis of Comic Book Front Covers, and investigate how comics appeal to their target audience.

Term three: Planning, production and evaluation of comic book front covers using Adobe Illustrator. 

Term four: Analysis of advertising and marketing texts to inform an essay in which a comparison of two adverts for the same product is conducted.

Term five: Cross-media campaign, promoting an institution across two different media platforms. Two related texts to be created and evaluated.

Term six: Mock exam preparation and examination on exam topic.


Year 10 Overview

Terms one and two: Investigation into three moving image texts (fiction and non-fiction films).  Students to analyse three different moving image text and their different conventions.  Students will have to produce 3 mini essays which report on their findings.  Each essay must be 500-700 words long.

Terms three and four: Production of a moving image text.  Students are to work in groups to produce a moving image text.  Students will plan and complete pre-production tasks, film and direct key scenes and then edit their shots using Adobe Premier and After Effects.  Students can work in groups on this project, but must direct their own scene, which should last approximately 2-4 minutes.

Term five abd six: Investigation into digital publishing.  Students to analyse three different online publications (E-magazines, websites, blogs etc)  and explore their different conventions.  Students will have to produce 3 mini essays which report on their findings.  Each essay must be 500-700 words long.


Year 3 Media Overview (Year 11)

Term one: Production of a online text.  Students are to work independently to produce an online text (website or E-Magazine).   Students will plan and complete pre-production tasks, write, design and then edit their texts using Adobe Premier, Photoshop and After Effects.  Students must work independently on this project.

Term two: Planning and pitching a media product.  Students will work independently on a film promotion campaign.  Students are expected to plan the different promotional texts and give a presentation using green screen technology.  Student presentations need to last 2-3 minutes and both describe and explain their product and its impact on a potential audience.

Terms three to five: Media Sectors and Audiences.  Students will prepare for this exam by completing a range of written and practical tasks around the key concepts of audience and industry.  Students will explore different media industries and sectors, looking at how they attract and target and audience.  Students will also need to explore the rules and regulatory bodies around different industries, for examples, the BBFC, OFCOM and the ICC.  Students will have to sit a 1.5 hr exam at the end of the year in order to complete the course.


Phase Three A Level 3 (Year 12)

Term one: Introduction to Advanced Level Key Concepts - forms and conventions, audience, institution and representation.

Term two: Component 1: Key concepts and set texts.  Students are to explore the set texts for exam component 1, and apply relevant theory.  These texts include TV crime drama, world cinema, advertising, film promotion and computer games.  Students will sit a mock in the December of this term.

Term three: Component 2: Critical Study.  Students are to explore the texts from three chosen mediums and critically evaluate their appeal to audience, industry regulations, use of codes and semiotic intent and representation of gender and ethnicity.  Students must also apply critical theory to the texts and evaluate their usefulness.  

Term four: Continuation of Component 2 and an introduction to Component 3: Coursework.  Students are to continue with their critical study into term 4, as well as start to undertake the first part of their coursework unit.  Students are set a choice of 6 coursework topics by the exam board, which change on a yearly basis.

Term five: Revision and preparation for mock exam (both papers).  Students are to complete the first part of their coursework by the end of this term.

Term six: Component 1: Introduction of Year 2 texts.  Students will continue to develop their understanding of the key concepts through an investigation into the set-texts for year 2.  Students are expected to both apply and evaluate a wider range of critical theory in the second year of the course.


Phase Three Creative Media Production Level 3 (Year 12 and 13)

Terms one & two: Unit 8: Responding to a Commission. Students to prepare for their external assessment piece by exploring commission based media tasks.  Students are to research and explore key areas such as writing rationales, pitching ideas, writing a proposal and creating texts to a requested brief.  Students will sit a 5 hour assessment at the end of term 2.

Term three: Unit 10: Film Fiction (Part a) Students are to complete the first part of this internal unit through the completion of two analysis pieces.  Students will analyse two contrasting films and make comparison on their use of lighting, shots, and mise en scene.  This task will set students up for competing their own film pieces in Year 13.

Term four and five: Unit 1: Representation.  Students are to prepare for their external exam by exploring how gender, ethnicity, age, race and nationalities are represented in a range of media texts.  Students will also explore different media theories ranging from narrative theory to feminist and marxist theory.  Students will have to sit a 2 hour online exam during term 5.

Term six: Unit 4: Pre-Production.  Students are to prepare for their own film pieces by completing the pre-production unit in term 6.  To a professional standard, students are expected to complete a range of planning and preparation tasks including storyboarding, scripting, completing risk assessments and location recess. Students will also have to complete a report exploring the pre-production process in film.

Exam board for GCSE and A Level is Eduqas.

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Exam board for BTEC is EDEXCEL

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